Hello! If you’re here, I’m guessing you’re working on your website content, and you’ve hit a bump in the road called “The About Page.”
You’re running a business, and you spend a lot of time focusing on your clients and your services or products, not yourself. So writing an About page may seem like a waste of time, or something to just throw together in five minutes. That’s not the case, though! People invest in businesses they trust, and feel loyal to places that have a human touch. Dismissing the About page is a great way to ensure people won’t get that loyal, trustworthy feeling.
All that being said, here are 5 questions to answer on your About page so that people will actually read it and want to work with you.
1. Why did you start your business?
Aka “why you should invest in me.” Everyone loves a look behind the curtains – let them peek in and see how you got started, and why you do what you do. Did you become a dog trainer because you had a great bond with your family dog growing up? Did you start your ice cream shop because it’s always been a dream of yours to serve up ice cream in your hometown? Your answer doesn’t have to be grand and all-revealing, but if it’s genuine, people will be able to tell.
2. What are your qualifications?
Why should they trust you? What is your background in the thing you’re selling? You don’t have to list a resume, but include any relevant experience, past client work, certifications, degrees… you name it. Show off the hard work that’s gotten you to this point.
3. What are your interests?
The best way to show that you’re a real live human is to talk about the things that you’re passionate about and make you happy. Throw in a few sentences about your favorite hobbies, a favorite childhood memory, places you like to vacation or even just eat at a lot, and more. Your business is just one side of you – show us some of your other sides too!
4. What do your former or current clients have to say about you?
Here’s a chance for you to share some of your client love! If you’re a speedy worker, use a client testimonial speaking to that. Testimonials are huge for confirming that you’re a great person to work with. Sprinkle one or two testimonials into your About page to spruce up your credibility.
5. What should people do now that they know more about you?
Now that you’ve introduced yourself, give ’em a big ol’ call to action, such as “Check out my work,” “Let’s work together,” or “Read some of the greatest hits from my blog.” You want to keep them engaged, so help them out by sending them to the next logical page on your site!
So the 5 questions are done, but I want to also mention authenticity. Being yourself is huge, and when people put on a persona, it’s pretty obvious. Letting your personality shine through on your About page means that you’ll be inviting in people you actually want to work with. Write in such a way that if your best friend were to read it, they’d be like, “I can hear your voice saying this!”
Now… get to crackin’! Did you update your homepage? Link to it in the comments so I can check that glorious baby out!
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