It can be tough to stand out among competitors online these days. Even if your content is great, and your site is beautiful, it can be difficult to create a loyal following. One thing I’ve discovered that can add value for customers is creating new ways for people to engage with your content other than reading and commenting. Membership plugins can be powerful tools that enhance your website content and create engagement with site visitors. I’ve rounded up a few ways you can use a membership plugin to add more value for your clients.
Create a course. Membership plugins are great for running courses on your own site. They can limit access to pages based on membership levels, and they can drip content as your course progresses (i.e. you can set your plugin to provide access to new modules each week). Both processes can be automated from the beginning, so that you have all the settings ready to go, people sign up and the plugin does all the work!
Run a magazine subscription. Do you have a ton of great content ideas for your site? Maybe you should consider how to monetize your blog by offering magazine subscriptions. Frequent readers can pay to have access to specific blog posts, behind-the-scenes content, and other exclusive goodies. Create demand for your content!
Start an online club. Create a community by using a membership plugin that has a forum option. People with similar businesses or hobbies can subscribe to be in the club, you can be the moderator, and it will keep conversations going with you in the mix. This could also be an idea if you’re looking to run an exclusive members-only book club or VIP-type club.
Set up access to tutorials for post-project work. Add tremendous value to your services by providing clients with access to a mini tutorial site after your project work is done. They’ll have access to your tutorials as well as additional resources that you provide and update as you like.
Set up a subscription-based video series. Maybe you’re an expert on a specific topic, and people would be willing to pay to watch your video series. Set it up so that your videos are released on a weekly basis to subscribing members.
These are just a few ideas of how to use a membership plugin, but the options are endless and can create an inimitable experience for your online business.
You’re ready to create irresistible and exclusive content for your followers.
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