Two weeks ago I wrote a blog post about turning your blog posts into e-books. And at the end of the blog post, I had a special workbook that people could download to help them get started. In order to get the workbook, people had to subscribe to an email list about my own upcoming e-books.
This is not a new tactic – a sign up for a freebie. But this time, I used a cool new tool called an opt-in lock:
The lock is different from a typical sign up because the reader can subscribe right on the page, and once they click the confirmation link in their email, the workbook is available for download on that same page. It’s magic!
The process is more streamlined and requires less clicks/screen changes for the reader.