It’s 10:41 on Sunday night, and I’ve spent about 20 hours this past weekend working. My laptop and I have become best buds (when I’m not taking time outs to cuddle with my actual best bud).
I’m releasing two e-books this week, and holy lord has it been quite the task putting these babies together! I’m not even done yet, but luckily I came to a very helpful conclusion along the way so I can write this very blog post.
Sometimes you have to do the work to find out who you really want to serve.
There’s a big push to find out who your audience is first, so that you can then create a product or service just for them.
And believe me, I think that makes TOTAL sense. If you have a vision in your head of the person you want to work with, then that helps you create packages, write copy, design your website, etc.
But sometimes you have to do the work before you find out who that person is. And that means you start out with a rough sketch of who your audience is, but it’s not until you get down and dirty that you figure it out. Let me explain…
I’ve been designing + developing sites as a side hustle for more than a year now, and it’s pretty damn clear to me who my audience is. My brain was putty when I first started compared to the knowledge I have now about who makes a good fit and who I should run from.
And as I delve into the fun, new world of e-books and products, the main audience has been building in my head more and more as everything comes together. When I started writing the Meh to MEOW e-books, this was the tagline:
Meh to MEOW is an e-book for bootstrapping (aka self-funded, on limited funds) WordPress bloggers who use Mailchimp… and want a professional + profitable blog.
Not the worst, but so generic.
Now that I’ve put together the 50+ page e-book, the audience is so much more specific.
I now know that people who should buy this e-book:
- Have been blogging on WordPress for at least 6 months
- Have no idea how to use blog posts to get more email subscribers
- Lack a sense of branding on their blog (each blog post has random stock images of all different sizes, and doesn’t have any branding whatsoever)
- Have social media accounts, but only post in spurts
- Never share their archived blog posts more than a week after they go live
- Spend way too much time trying to post articles to every single social platform
- Have a Mailchimp account, but haven’t touched any of the emails people get when they sign up
- Have a simple “sign up” form on their site (because they’re supposed to), but no logical incentive for people to actually sign up
- Don’t have any action steps in place to get new subscribers all jazzed up about their blog
- Have limited money to hire people to do their marketing, social media, and web design
- Are so ready to take their blog from a time-consuming hobby to a profitable endeavor, but need step-by-step guidance on how to do it
Yes, I’d say the process of writing Meh to MEOW has provided a much clearer idea of who would most benefit from buying this e-book.
Did any of those bullet points above resonate with you? Meh to MEOW is what you need, then. I’ve put a lot of coffee, wine, and sweat into creating this bad boy.
If you feel stuck with your blog – stuck with getting new subscribers, stuck with social media, stuck not earning a penny from something you devote a ton of time to – then I wrote this e-book for you – check out the sneak peek, table of contents, and early bird pricing all at the end of this post.
And if you feel like you don’t know who your audience is, start doing the work anyway.
You can start with the generic idea of who you want to work with, and through trial and error, start to get a better idea of exactly who you’re creating for. Take up a client if they fit into the general idea of what you want. You’ll learn as you go (knock on wood you learn that the client is awesome). Start drafting up that e-course email series you’ve been dreaming about. Soon enough, the audience will reveal itself in your work.
I have to warn that this won’t always work out. You’ll create the thing, know exactly who it’s for, and maybe only a few people will buy. THAT’S OKAY. You did the work, you learned who you want to cater to, and now you’re going to create the next great thing that will help them out. Or you’ll re-package your product and try again. The key is to keep showing up and doing the work.
And if you need a break, turn on some Parks & Recreation re-runs and cuddle your dog. It’s the perfect antidote.
Some goodies from Meh to MEOW:
Check out the Table of Freaking Contents, a sneaky peek, and pre-order Meh to MEOW:
Pre-order price: $16 ($21 starting 8/19/2015)
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