The other day I was listening to one of my favorite podcasts for the umpteenth time, and the guest on the show talked about how when he had his own chiropractor’s office, he would hire people to come in to his office and just take a look around.
He would ask them to look for anything unseemly – peeling paint, old magazines, stains on the carpet… things that they had just stopped noticing over time. Or, in other words, things that were outside of their tunnel vision.
What does this have to do with your website? Tunnel vision can occur for anyone who is constantly in the same physical space, but the same thing can happen for your online space (aka your website). Sure, you may constantly be tweaking things here and there, but it’s possible that after awhile, you become blind to things that are immediately obvious to other people.
So here’s my suggestion – find some people to take a look at your site. People who have never seen it before. People who have fresh eyes, won’t skirt around issues they encounter, and can give honest feedback to things you may be blind to.
What kind of things should they look for? Well I’ve created a handy Tunnel Vision Worksheet! The PDF version is ready to be handed out to people, and the Photoshop version is editable so you can add your own logo.
How to use the Photoshop file
Download the PSD file to your computer. Open it up, edit the text as you’d like, add your logo at the top. Save as a PDF. To create more than one page, simply save multiple versions of the PSD file as PDFs to create a workbook. If you’re like, “Tiff, I don’t understand,” feel free to shoot me an email and we’ll figure it out together (teamwork makes the dream work): email@example.com.
What to do with the results
Take a look to see if there are any patterns in responses. If multiple people say that nothing really stood out to them, then it’s time to make a clear call to action. If people kept clicking on a link on the left side of the screen, but you want them to click on another link, move the link you *want* them to click on to the left side of the screen. There’s no point in fighting human behavior! Work with it to create the response you want on your website.
Have you ever had people take a look at your site? How did it go?
PS Want me to run over our site with a fine-tooth comb? Sign up here. Together, we can make your site a beautiful place!
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