We’ve all been there – our website isn’t ready for its grand reveal, but you read articles stating the importance of growing your email list, and you panic, because every day your website isn’t live, that’s missed opportunities to grow that list!
No fear, entrepreneur (kind of rhymes, yeah?).
One of the simplest ways to capture people’s info before you’re ready to open up shop is with a plugin called SeedProd Coming Soon Pro. Not a sexy name, but a very sexy plugin.
I’m working on a client’s site right now for a new business idea she has. It’s a really cool idea, and people are already expressing interest, but until the website is up, there isn’t much in the way of being able to collect information for people who want to know when her doors are open for business.
That’s where Coming Soon Pro comes in. This plugin allows you to set up a custom Coming Soon page that integrates with several email service providers, so you can capture people’s email addresses when they visit your site.
Setting it up is super easy, and I’m going to walk you through it right now. I’ve got a new side project (passion project, if you will) that I bought a domain for, so I’m going to set it up on there.
First off, I want to make it clear that what I’m demonstrating is not the free version of this plugin. But if you collect at least a dozen email addresses for eager want-to-be buyers, and get buzz going early on, then it pays for itself.
Purchase Coming Soon Pro (for small business owners, I recommend the Personal license; for designers and developers, I recommend the Developer license).
Download the plugin .zip file to your computer, and then log in to your WordPress dashboard and go to Plugins > Add New > Upload Plugin and upload the .zip. file.
Once the plugin is uploaded, you can start customizing it. You can access the plugin in your dashboard through Settings > Coming Soon Pro. In the Page Settings tab, add your License key (it is located on your order confirmation page, of you can log in to your account to get it).
This is what the plugin looks like by default:
Here’s what it looks like once I’m done customizing it:
How I customized it:
Changed the text in the Page Settings tab.
Here you change the content of the page, along with connect the form to your email service provider. If you don’t have one, or yours isn’t listed (like mine, ConvertKit), you can have email addresses saved to a database, and then occasionally export the information and import to your provider).
You can also add a favicon – the favicon is the little image that appears in the browser tab. SeedProd lets you upload one, otherwise the tab just has a plain white page as the icon, which is boring and sad.
Changed design elements in the Design Settings tab.
I changed out the default font – it’s connected to Google fonts, so you can choose from a plethora of fonts. Ideally, you should be using fonts that will be used on your site to keep your brand game strong from the get go.
I changed out the default colors – you can add any color under the sun, so add your own brand colors to the fonts, and to the box around the text.
Customized the background – you can choose a solid color, choose from SeedProd’s media library (you can access this by logging in to your account and choosing Background Images), or by uploading a different images. Some of my favorite resources for free (and fabulous) stock photos are Unsplash, Death to the Stock Photo, and gratisography.com.
Updated the Language Strings tab.
You can change the words on the sign up button, in the sign up fields, the confirmation they receive once they’ve signed up, etc.
This plugin is super easy to use, and a really powerful tool that stops the stress of getting your site up before it’s ready, but allows you to still get the word out about your business.
Feel free to check out the one I set up at independentwoman.co.
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