It’s 10:41 on Sunday night, and I’ve spent about 20 hours this past weekend working. My laptop and I have become best buds (when I’m not taking time outs to cuddle with my actual best bud).
I’m releasing two e-books this week, and holy lord has it been quite the task putting these babies together! I’m not even done yet, but luckily I came to a very helpful conclusion along the way so I can write this very blog post.
Sometimes you have to do the work to find out who you really want to serve.
There’s a big push to find out who your audience is first, so that you can then create a product or service just for them.
And believe me, I think that makes TOTAL sense. If you have a vision in your head of the person you want to work with, then that helps you create packages, write copy, design your website, etc.
But sometimes you have to do the work before you find out who that person is. And that means you start out with a rough sketch of who your audience is, but it’s not until you get down and dirty that you figure it out. Let me explain… [Read more…]