That blog post title is so clickbait-y, right? I know, I know.
But honestly, I really believe in what I’m about to say and want to spread the word as much as possible. And sometimes that calls for clickbait titles. DEAL.
A little back story:
At my 9-5 job (yes, I’m a side hustler), I’m the Senior Web Specialist. I’m a big deal. JK. That means that I have a say in what happens on the company website, I’m responsible for keeping things consistent and up to our company’s standard, and I get to talk strategy with people in regards to their web projects.
And part of my job also involves being a pain in the ass, because I ask one thing that could put a roadblock on their project if they can’t come up with a good answer. I ask them:
Why do you need to do this?
Why does it need to be on the homepage?
Why is this information not included?
Why is this a priority right now?
Pain in the ass, right?
Asking “why” is crucial because it means we’re considering our strategy. There are a million things for us to read that tell us the hottest way to land clients. And when we’re convinced that we need to try one method, we hear about another one, and THAT becomes the thing we need to try.
I’m totally guilty of that myself. I absorb ideas like a sponge, and get convinced that all of them are the right ones. But really, while everyone else’s tactics worked for them, that’s their business. Why do we think that it will work the same way for ours?
Our business goals are different from other people. WE are different from other people. And our websites need to reflect that.
Lately I’ve done some reflecting for my own site, and asked myself why my homepage looked the way it did, why I write emails for my list every week, and why I’m doing what I do. So I changed things up a bit. My whys:
- My homepage (now) looks this way because I want people to sign up for my newsletter.
- I write emails every week because I like spreading knowledge to help people, and I want people to think of me next time they need help with their website.
- I’m doing what I do because I love designing, writing, and teaching.
So now the tables are turned:
Why does your homepage look the way it does?
Why do you share the things that you share on social media?
Why do you describe yourself that way on your About page?
Start asking why.
And why again.
And then once you’re at the root of the issue, you’ll know where to go.
CSS for Web Designers
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