The last installment in this month’s theme of Stress Less Biz and Web is about using tools that automate your web presence (on a WordPress website). These are 3 tools that I use to promote my content and services while I sleep/cuddle my pup pup.
I’ve been obsessed with the phrase “long con” ever since watching Lost many moons ago. A long con means taking a long time to earn the trust of someone, and then conning them in some way (like stealing their money). While you’re definitely not conning people into anything, you’re definitely working a steady, consistent game to turn them into clients. Think of the tools below as the honest and easiest “long cons” to get the attention of potential clients.*
* That analogy may be a stretch. But hey. “Long con!” It’s a fun phrase.
So let’s get to it. And while I do NOT recommend loading your site up with plugins, the ones below are well worth the install.
This plug suggests related posts at the end of each of your blog posts, like this:
Why this plugin is great: If you want people to spend time on your site, keep giving them more content to read. Say you’ve written a killer blog post about one topic, and your reader takes the time to read all the way to the bottom of the post (which, let’s be honest, is a rarity these days). Well, you need to seize that opportunity and give them more of your stuff to read!
Let’s break it down, tiger.
The more they read, the more they get to know you.
The more they get to know you, the more they trust you.
And the more they trust you?
The more likely they are to hire you or refer people to you.
Setting it up: This plugin is super simple. It will take you about 10-15 minutes to set up, and then it does all the work from there.
- Search for Yuzo in the Plugins, and install it.
- Go to Settings > Yuzo— Related Posts and here you have a few different options for customization:
- What the text says above the related posts
- How many posts are shown
- Default image if there is no featured image for a post
- How related posts are picked (tags, tags + categories, etc)
- Style of the text and image rollover for each post
- Assign/exclude specific related posts in each individual post in the Dashboard
- So. much. more.
You can even see how many views your related posts get in the WP Dashboard. I can’t recommend this enough. (h/t to XO Sarah who initially recommended it to me)
Check out Yuzo Related Post (free)
This plugin posts your blog archives to various social outlets (Facebook, Twitter, etc) on a scheduled basis determined by you.
Why this plugin is great: Revive Old Post is like if you hired a sales person for your blog that you only had to talk to once, and then they just go to work selling your content without any further guidance from you.
Your old posts can be posted ’round the clock without you doing anything! While you’re sleeping, reading, working hard on a project or binging on Netflix, this plugin will be shooting out your blog archives without you lifting a finger.
No more remembering to schedule old posts, no more feeling like you’re behind on the Twitter game.
It’s effortless promotion, and it’s a no-brainer.
Setting it up:
- Search for Revive Old Post in the WordPress plugins, and install.
- Once installed, go to your Plugins page, find Revive Old Post, and click Settings. I use this only for Twitter, but you can see the various accounts you can link to from this plugin in the Settings.
- From here, you can decide how often it runs old posts, which categories or tags to include, and you can add text before each post, like “Check this out:” or something like that. You can also exclude specific posts if you don’t want them included.
- Make sure to save all of your changes. The end.
Check out Revive Old Post (free and paid versions)
CoSchedule is a bit more hands-on, but it’s fabulous. And I honestly don’t even use all of its fabulous features (oops). I mostly just use it to schedule my posts to be shared on Facebook, LinkedIn, Twitter, and Google+ each week when a new post comes out.
So when I’m finished writing this li’l blog post, I’ll schedule my shares on all of my social media platforms, and publish the post – all from my WP Dashboard. So even though this isn’t as “set it and forget it” as the two plugins mentioned above, It’s a total time saver for me each week, because I’m not logging into each platform individually to schedule posts. I barely even remember my LinkedIn password. Thanks, CoSchedule, for not making me know it.
CoSchedule is not free, but you can do a free 14 day trial, and they have tons of ways for you to get a discount on your price (such as writing a review!)
Check out CoSchedule (prices vary)
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