It’s June, which means it’s time for a new theme for this month’s posts! This month we’re delving into Stress Less Biz & Web. This is about more than just web stuff, because in order to really hit your stride as a #girlboss – and to be a serious consideration for potential clients – you need to have clear objectives for you, your business, and your website.
To kick this month off, we’re going to do a wee bit of fun homework:
- Write out your job description
- Write out your website’s job description
If you’re running your own business, you need to treat it like a legitimate place of employment.
What are your main objectives at your company?
What are your main projects?
How do you fit into these projects, and how do you plan to succeed and meet your goals?
These sound like intense questions, but we’re going to break them down so that it’s not quite so overwhelming.
Your Job Description
** I’ve created a fabuloso Bizness Objectives Workbook with templates (sign up to download), and went ahead and filled out my examples to help get you started.
The things you want to focus on are your actual description of what you do (both brief and more detailed), and your main objectives for the year. Then you will focus on your top projects for the year. This should entail internal projects only – things you have planned for your own business, not your clients.
This will help you because:
That brief explanation can go right on your website homepage/about page/any marketing material you have. Have you ever visited a website and loved the aesthetic and personality, but had no idea what the person actually did? Don’t do that to your visitors. Make it clear as day, and use actual words that make sense.
For example, “I break down the nitty gritty of business and get to the essence of your business heart“ will not work. Seriously, WHAT? (I just made that up, not one that I’ve seen). Instead, say “I am a business coach that creates actionable ways for entrepreneurs to stop feeling overwhelmed.”
The detailed description will help you take stock of all that you do in your job. As you’re typing it, do you feel like all of the services you list are ones you really want to offer? Time to get clear on your products and services, so you only get clients coming to you with projects you want to work on.
The objectives are going to be uber helpful when we delve into your website’s job description. Your website is 100% supposed to align with your business objectives and goals. If you don’t know your objectives, you’ve got a lost website. And you lose clients.
The projects are going to help you get organized and prioritized. And also get you jazzed up for all of the amazing things you are working on. AND (in tandem with the objectives), help you map out your plans for your website.
Here are my examples:
Your Website’s Job Description
Once you’ve got that covered, you need to take a look at how your website is helping you achieve your objectives and goals.
It’s time to really have a strategy for your website, because it has a major job of grabbing you clients so you can pay your rent and feed you and your dog/kid/family/you again.Just like you set objectives for yourself, you need to set them for your website. Click To Tweet
Take a look at YOUR objectives, and think about how you can use your website to meet them.
For your website’s job description, each objective needs to be matched with implementation on your site. You have an objective, so how are you working toward that objective via your website?
Some things to consider:
If you want to make money as a blogger, your site needs to focus on your blog! That can mean:
- making your homepage your main blog page
- adding menu items can include direct links to your blog categories
- making sure your About page has your most helpful/popular blog posts
- you have a Start Here page that includes your favorite posts and the best way to contact you
- you include related posts at the end of each blog post
- you can make it incredibly easy for people to subscribe to get updates every time you post
If you want to make money selling online courses, make sure your courses are heavily emphasized throughout your site.
- Create a free “light” version of your courses to show people how it’s set up, and to give them just enough of a taste that they want to buy it.
- Set up a landing page that outlines all of the things they’ll learn through each module.
- Include as many testimonials as you can on each page to let people know how stellar your products are.
So, now that you’ve got the website objectives, here’s the big one: pick ONE Call-to-Action (CTA) for your website. In case you haven’t heard, if people are given too many options, they usually won’t pick any. So simplify, people.
You’re sprinkling your personality and your objectives throughout your site, but what is the ONE thing you want them to do?
Give you money? 🙂 Well, yes.
But unless you’re an Apple store, that’s probably not going to happen right off the bat. For a lot of people (including myself), signing up for a newsletter is a huge CTA. It’s beneficial because you’re getting people who want to hear from you, and you’re getting prime real estate in their inbox (that you’re consistently taking advantage of, I hope!). The CTA is the thing you want to kind of shove down their throat on your site – but in a very non-annoying way.
Some examples of CTAs:
- Newsletter sign-up
- Schedule a free phone/skype/email session
- Follow you on a social media platform
- Submit guest posts (for a website that may be an aggregate of some sort)
- Pin your photos to Pinterest (if you’re a graphic designer or photographer)
So, pick your CTA, and plaster that baby in very prominent places on your site – throughout blog posts, in your menu, in your footer, in your header, on every page, etc. And use different methods for the CTA. Instead of always saying “Sign up,” you can use phrases like “Keep up to date,” “Let’s keep in touch,” “Find out when [exciting thing] is happening,” etc. One phrase may resonate with 10 people, and another phrase will resonate with 10 other people.
Here is my example for website job description:
Okay! That is it for this week, folks. WHEW. I created examples for each of these steps and let me tell you – it got my creative business juices running, and totally helped clarify one of my big projects for the year. I’m pumped to make some updates to my website and offerings. I can’t wait for you guys to feel this way about your biz!
Sign up below and you will get the Bizness Objectives Workbook in your inbox to get this thing started.
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